Role: Senior Designer
Agency: In-house Creative
Responsibilities: Art direction · Graphic Design · Production · Post production · Content creation
Markets: Global
Sand & Sky: Body Sand
Supernova Brands is a digitally native beauty company behind Coco & Eve, Sand & Sky and SkinnyMint, known for explosive growth driven by highly viral, social-first marketing designed to spread rapidly on Instagram and TikTok.
For the Sand & Sky Smoothing Body Sand shoot, I directed an additional suite of lifestyle assets with a new talent to bring greater body diversity to the existing campaign. Product benefits, ingredients and playful packaging were woven throughout the imagery to reinforce key messages. Wardrobe, lighting and set design were carefully matched to the original shoot, allowing the new assets to integrate seamlessly with the existing campaign.
Coco & Eve / Sand & Sky : Social Ads
Using existing static imagery, I created a suite of animated social ads for Coco & Eve, bringing movement and energy to the brand’s bold visual world while highlighting key product benefits and messaging in a more engaging, scroll-stopping format.
SkinnyMint : Detox Cherry Bomb
I designed the packaging for SkinnyMint’s Detox Cherry Bomb Tea, leaning into the brand’s playful, bold and distinctly US-inspired personality to create a design with plenty of attitude and digital shelf appeal. I then extended the visual direction across a suite of digital launch assets, creating a fun, cohesive campaign that captured the same energy across every touchpoint.
Alongside the superfruit benefits, the imagery was designed to drive taste appeal, using rich, vibrant tea tones to make the product feel bold, refreshing and irresistible.
