The Challenge: Every 6–7 weeks, Burger King Singapore launches a new Limited Time Offer, requiring a fresh campaign that drives appetite and excitement while remaining unmistakably Burger King. For the Gourmet Garlic campaign, the challenge was to create an attention-grabbing campaign that could launch the product across multiple channels and keep momentum going throughout the promotional period.

The Approach: We built the campaign around a bold, product-first creative idea, designed to make the Gourmet Garlic Burger impossible to ignore. The concept was developed across a 30-second TVC, key visual and supporting content for Facebook, Instagram and TikTok, creating a consistent campaign across every consumer touchpoint.

The Outcome: The campaign rolled out as an integrated suite of TVC, key visual and social assets, supported by an always-on social presence. Alongside the Social Lead, I helped plan and manage the content calendar, balancing campaign messaging with organic content to keep Burger King relevant and engaging beyond the LTO launch.