Role: Senior Designer
Agency: In-house Creative
Responsibilities: Packaging design · Product development · Production
Markets: Global
Packaging Design
As the sole packaging designer within the team, I designed everything from primary vessels to secondary packaging, spanning evergreen ranges and seasonal limited-edition launches for Coco & Eve, Sand & Sky and SkinnyMint: three playful, social-first beauty/lifestyle brands with highly engaged global audiences.
Working closely with each Brand Head, Innovation Director and Product Development team, I took projects from concept through to production, balancing creative impact and brand consistency with strict brand guidelines, regulatory and compliance requirements, while ensuring every launch was delivered accurately and on time.