In-House Creative Team
Art Direction
Supernova Brands is a digitally native beauty company behind Coco & Eve, Sand & Sky, and SkinnyMint, known for explosive growth driven by highly viral, social-first marketing designed to spread rapidly on Instagram and TikTok.
The below projects are results from various photoshoots including Sand & Sky Body Sand (lifestyle) and SkinnyMint Detox Cherry Bomb (product).
Sand & Sky : Body Sand
Art Directed an additional set of lifestyle assets (with an extra telant) to combine with other assets which lacked body diversity. The product benefits, ingredients and fun packaging were used to communicate key messages in all shots. Talent wardrobe, lighting and set were established in a previous shoot - for seamless combination and comping.
SkinnyMint : Detox Cherry Bomb (Tea)
Designed and developed the packaging for SkinnyMint’s Detox Cherry Bomb (to align with other tea packaging within the range). Created Hero launch and social assets. Assets needed to communicate ingredients, flavour and how to consume.
