Leveraging science of brand growth, and celebrity brand ambassador, was part of the team to pitch and create a 15s video to promote Neutrogena - to be played during The Olympics 2024.

The science of brand growth is an evidence-based framework, that shows brands grow by increasing mental and physical availability among light buyers, using distinctive assets and broad reach rather than relying on deep loyalty or persuasion alone.
The asset tested well, with almost 1 billion impressions with all channels producing CPM/vCPM that beat benchmarks